Media and Public Relations Strategy
When you’re seeking visibility in the media or public discourse, a media and public relations strategy helps you stand out.
It identifies the media outlets most relevant to you and defines where, how, and when your topics should be brought into the conversation.
The strategy is equally valuable when you’re uncertain about the newsworthiness of your work. It examines your organization from a journalist’s perspective and identifies potential news angles. You’ll receive clear recommendations on which themes and viewpoints are most effective when approaching the media.
The media and public relations strategy also serves as the foundation for media pitching (see Media Pitching and Media Relations) and all other media communications.
Media and Public Relations Strategy in more detail
Who it’s for: Organizations seeking greater visibility
What’s included: Background interviews and research, recommendations on relevant media themes, and guidance across the different phases of media work
Benefits: You’ll receive a clear action plan for building media visibility and ensuring that your message stands out.
Price: €2,100–€4,500
Pricing depends on the scope of the work.
