Client Stories
At Tiitto Media, our work is built on a deep understanding of our clients' business and communication needs.
Projects often begin with background interviews, where we map out the client's situation and needs. It's also essential to identify the client's target audiences and understand how to reach and convince them.
What our clients have in common is the need to clarify their message, stand out from competitors, and make communication work as an integral part of their business. We've worked with both well-known players and growing companies, across different industries and at different stages of development.
Our clients value the comprehensive nature of our services — the fact that listening, thinking, and solutions go hand in hand. Projects are always tailored to fit the client's situation, never forced into a ready-made mold.
YRTO Oy
Client:
YRTO Oy, Finland's first company to train business coaches specifically for entrepreneurs.
What we did:
We built a comprehensive media visibility strategy for the YRTO training program, which culminated in an appearance on the live morning show Huomenta Suomi and brought the program extensive visibility as well as new clients.
From the client:
"Marjo built a media visibility strategy for our new YRTO training program, which culminated in an appearance on the live morning show Huomenta Suomi. The diverse media coverage brought us new clients directly and built tremendous awareness for our brand-new program and brand. More than six months after the Huomenta Suomi interview, people still come up to me to say they saw it. Every euro invested in Marjo's service has paid for itself."
CEO, Head Trainer Anne Hämäläinen, YRTO Oy
"Our company, YRTO Oy, is a pioneer in Finland: we're the first to train business coaches specifically for entrepreneurs. The program launched in spring 2025, and I reached out to Marjo for help with media visibility in the form of a press release. My idea was that Marjo would write the release, which I could then email myself to selected publications. With her solid experience, Marjo understood how to offer me a service that would be far more beneficial to our business. She built an entire strategy that eventually led to me appearing as a guest on Huomenta Suomi to talk about business coaching for entrepreneurs. That's something I hadn't even dared to dream of!
Marjo handled writing the press release along with the related interviews, reached out directly to the media outlets we selected, and also managed distribution through STT's press service. On top of that, she coached both me and my entrepreneur client who appeared with me on Huomenta Suomi for the live television broadcast. The press release also generated other media hits. All of this brought us new clients directly and built tremendous awareness for our brand-new program and brand. More than six months after the Huomenta Suomi interview, people still come up to me to say they saw it.
Every euro invested in Marjo's service has paid for itself.
Working with Marjo was clear, smooth, and effortless from the start. She keeps everything on track and the process moving forward, and as a client it's easy to trust that things will be handled both excellently and on time. Beyond the concrete results in terms of visibility, what was equally important was everything we learned about how to manage media relations and how the media works in general. That knowledge is truly valuable going forward."
Recover After Birth
Client:
Recover After Birth, a coaching programme where Maternity and Pelvic Floor Physiotherapists have helped thousands of Finnish mothers recover after childbirth.
What we did:
Strengthened the content and public interest value of the Recover After Birth podcast series by creating a broader societal framework for the topic. In addition, we designed and executed a comprehensive media launch around the podcast.
From the client:
”We wanted to create a podcast series that would truly be noticed. Marjo helped us sharpen the content, built a societal framework around the topic by proposing a survey among new mothers, and planned how to leverage the results effectively. The results exceeded our expectations—we appeared on morning television, made headlines in national and trade media, and our podcast ranked among the most listened-to shows at launch. Marjo is a top-level professional who knows how to uncover the angles that spark media interest, while also listening carefully to our wishes and managing the entire project smoothly from start to finish. We are extremely satisfied with the collaboration, and plans for a second season are already underway.”
Maternity and Pelvic Floor Physiotherapists Annakaisa Hinkkanen ja Tuuli Luhtalampi, Recover After Birth
”We wanted to create a podcast series that would truly be noticed. As Maternity and Pelvic Floor Physiotherapists, it was important for us to combine our professional expertise with content that resonates with listeners and highlights the broader societal significance of the subject.
We turned to Marjo at an early stage, and she helped sharpen the content to make it more engaging for both audiences and the media. She also built a societal framework for the topic by proposing a survey conducted among mothers who had recently given birth, and by planning how the results could be used effectively.
With this foundation in place, it was easy to move into the actual launch phase—and we couldn’t have hoped for better results. We were invited to appear on morning television, and the topic made headlines in national, trade, and local media. At launch, our podcast ranked among the most listened-to shows and received a great deal of positive feedback. Thanks to this experience, plans for a second season are already well underway.
We are extremely satisfied with the collaboration, in which Marjo was genuinely and enthusiastically involved. She is a top-level professional who knows how to uncover the angles that spark media interest. We also greatly appreciated her ability to listen to us and our wishes, keep us informed as the project progressed, and manage a large project smoothly from start to finish. At no point did we feel that anything should have been done differently.”
One Leasing Finland
Client:
One Leasing Finland, a leading leasing services provider for the SME sector, offering tailored financing solutions for businesses of all sizes.
What we did:
An annual, comprehensive communications and content strategy, along with ongoing collaboration in strategic consulting and content creation.
From the client:
”We have worked closely with Marjo and Tiitto Media since 2020. Each year, Marjo has developed a communications strategy for us that serves as the backbone of all our communications and marketing. In addition, she acts as our external Head of Communications, supporting our team in day-to-day communications work. Marjo also writes key content for us, including press releases and articles. The value of Marjo’s work, both as a strategist and a content creator, has been significant for us and continues to grow year after year.”
CEO Harri Toivonen, One Leasing Finland
Stromma Finland
Client:
Stromma Finland, a company offering unforgettable sightseeing tours by bus and boat, expert guiding services, and charter transportation by land and sea. The company is part of the Stromma Group, Northern Europe’s leading provider of sightseeing tours and activities.
What we did:
Renewed the storytelling for two Helsinki-themed cruises by Stromma Finland, including the cruise commentaries.
From the client:
”Each year, tens of thousands of visitors from dozens of different countries take part in Stromma Finland’s cruises. Creating the cruise commentaries is highly demanding, as the storytelling needs to be both engaging and accessible to audiences with very diverse backgrounds. We were fortunate to find Marjo and Tiitto Media as the writers of our renewed content. We are extremely satisfied with Marjo’s work, especially the smooth collaboration and the way she fully immersed herself in the project.”
CEO Peter Kåla, Stromma Finland
Finnish Osteopathic Association
Client:
The Finnish Osteopathic Association, whose mission is to promote awareness and strengthen the position of osteopathy in Finland.
What we did:
Developed a comprehensive communications and content strategy for the association.
From the client:
”Marjo created a versatile communications strategy for us and carried out thorough background research for the plan. She took the time to understand our organization’s work, needs, and available resources. She truly understood what kind of plan we needed. Thanks to the strategy, we have been able to better focus our communications, improve member communications, and strengthen collaboration with our stakeholders. Working with Marjo was smooth and effortless, and we are happy to continue our collaboration in the future.”
Chair Mia Eriksson, Finnish Osteopathic Association
Uudenmaan Yrittäjät
Client:
Uudenmaan Yrittäjät, a regional organization of the Federation of Finnish Enterprises that advocates for entrepreneurs in the Greater Helsinki area.
What we did:
We produced a podcast on communication and marketing topics, as well as training on creating a communication plan.
From the client:
"Marjo is an ironclad communications expert who knows how to read a client's needs exceptionally well. Our collaboration on customized communication training and podcasts for businesses has brought valuable expertise to us and our members. Marjo has packaged the information in a practical and easily digestible format. A warm recommendation for collaboration!"
Service Manager Sanna Sassi, Uudenmaan Yrittäjät
Management Institute of Finland (MIF)
Client:
Finland's leading private workplace training provider, Management Institute of Finland, which is part of the training and events company Professio.
What we did:
Marjo works as a coach in various MIF training programs and coaching sessions.
From the client:
"We have collaborated with Marjo on both media coaching and personal communication coaching. Our clients have consistently praised Marjo's professional and pedagogically skilled approach. Marjo is able to create a safe atmosphere for clients around topics that are often very sensitive. This is particularly helpful in media coaching when it comes to effectiveness. Clients have also benefited from Marjo's ability to draw on her firsthand experiences both as a journalist and as a communications professional. Our collaboration has been smooth and easy. Our shared goal has always been clear—a satisfied client."
Sales Director (until 2026) Tauno Taajamaa, Professio
Podcastory Oy
Client:
Full-service podcast production company Podcastory, which specializes in podcasts and talk shows for businesses, organizations, and influencer clients.
What we did:
Marjo has worked as a partner to Podcastory on multiple podcast productions.
From the client:
"I have worked with Marjo on several podcast productions where she has served as a scriptwriter or editor. Marjo is an ironclad professional in the field and has things under control in an admirable way—whether it's writing a podcast script, working as an editor/host, or condensing a large amount of content into an engaging podcast episode in post-production. I will continue to use Marjo's expertise and recommend her to you as well."
CEO Jyrki Pasanen, Podcastory
BeMaPro Oy
Client:
BeMaPro Oy, a company offering versatile construction project management services, specialising in projects with demanding execution requirements across the data centre, energy and wider industrial sectors, as well as infrastructure and building construction.
What we did:
We built a comprehensive communication and content plan that takes into account the company's goals and resources, as well as the demands of a rapidly evolving industry.
From the client:
"Working with Marjo was easy and effortless, and her professionalism was evident from the very first meeting. At BeMaPro, we were looking for concrete guidance on how to approach our communications, and that is exactly what we received in the form of a tailored communication plan. We are very satisfied with the service Marjo provided."
CEO Mikko Iso-Markku, BeMaPro Oy