The Hero Concept
The Hero Concept is a storytelling-based approach designed to bring clarity and focus to communications and marketing.
Through workshop-style collaboration, we identify an organization’s real or symbolic heroes—the characters who address the most pressing challenges faced by customers and society. The process results in clearly defined hero profiles that make communications more engaging, more focused, and easier to relate to.
The Hero Concept in more detail
Who it’s for: Companies and organizations
Process: Background interviews and workshops, hero ideation and identification, defining the hero character, and creating a plan for applying the hero across communications and marketing
Benefits: You’ll receive a proposal for potential hero characters tailored to your organization, along with a clear plan for how to use them effectively. A strong hero makes communications more compelling and strengthens both brand image and employer brand.
Hinta: €2,600–€5,200
Pricing depends on the size of the organization and the scope of the work.
